Social media is changing fast.
So fast that it's leading your business.
It's time for you
to take control
and #leadthesocial.
Our first product:
Latest industry news and trends from hand-picked sources.
Indexed and categorized.Click to discover now!
What we can analyze for you
Which channels to use.
Which KPI to measure.
Which updates to follow.
Which content to keep.
Choose your solution.
Meaningful Reports
Measuring the KPIs your brand needs, making sense of numbers.
Strategic Support
A plan to have social media channels serve your whole operation.
Tailor-Made Trainings
Keeping you and your team on top of the latest trends.
Crisis Planning
Managing the "social" in your social media marketing.
Join our mail list, stay on top of everything social.
Experience
Ismail O Postalcioglu, Founder
I have contributed to and learned from more than 50 brands on strategy development, content creation, social media planning, crisis management, data reporting and project management in the past 14 years.Managed my first online community in 2004 and created my first Facebook page in 2008 - while I was trying to become a political scientist.In 2010, I quit my PhD degree and had my first professional Social Media Manager job at McCann Istanbul.As the firstcomers in a fresh industry, we have learned everything by trial and error: created content, managed communities and analyzed reports for brands; developed, presented and executed strategies and projects. Witnessed the rise of Instagram and TikTok, and the fall of many others.From 2012 onwards, I've had the opportunity to shape and manage Social Media teams at various agencies; recruited and worked with many bright copywriters, analysts and community managers; worked together with art directors, graphic designers, strategists and developers.As a volunteer member of IAB TR Education Council, I have given trainings and mentorships to hundreds of people so far - from all ages and lines of business.In 2022, I kicked off a side project to manage the information overload we all suffer when it comes to following social networks. I have shaped an optimized funnel to follow the industry.You can now discover that project here:
More to come...
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Meaningful Social Media Reports
How does it work?1) We listen to your brand objectives and expectations.2) We specify the right KPIs for your brand.3) We prepare a readable, useful report format for you.If needed, we present the reports to your client, team, or executives.
Social Media Strategy Support
How does it work?1) We listen to the strategic need.2) We propose an approach and outline.3) With your approval, we turn it into a complete presentation.4) We finalize it according to your final revisions.If needed, we attend the meeting, or lead the presentation.
Tailor-Made Trainings
How does it work?1) We listen to your needs.2) We prepare a tailor-made training outline.3) With your approval, we prepare a face-to-face or online training session.If needed, we plan a series.
Crisis Planning
How does it work?1) We sign an extra strict NDA to keep your business information private.2) We listen to you about your product, services, audience, and marketing operations.3) We observe the potential social media crisis topics.4) We deliver a 3-part presentation for your brand:
- Digital SWOT Analysis
- Channels Risk Report
- Crisis Management Plan