Social media is changing fast.
So fast that it's leading your business.

It's time for you
to take control
and #leadthesocial.

Join our mail list, stay on top of everything social.

What happens
when you don't lead the social?

You use social media,
expecting results.
It takes
time, effort, money.

You want to see
if it works.
But the numbers look
too complicated.

Every update
becomes a burden.
After some time,
you just get tired.

When you

You know what to expect from channels.

You know what to measure.

You know how to benefit from updates.

You have a plan for anything to come.


Get the expertise you need.

Meaningful Reports

Social media data easily gets complicated.When you know what to look for, they drive real benefit (or profit).Let's specify the right KPIs for your brand and make sense of numbers together.


Strategic Support

You probably don't have a full-time Social Media Strategist.But when you need one, you really need one.Let's make a plan to have each channel serve your brand the best.


Trailor-Made Trainings

You cannot expect your team to be on top of all the changes happening in social networks.You can expect that from us.


Crisis Planning

Every brand has a different social media fingerprint depending on
what you sell,
how you market,
which channels you use,
how your audience reacts.
Let's create a plan to make your brand ready for anything to come.

and make social media work for you.

Ismail O Postalcioglu

I have contributed to and learned from more than 50 brands on strategy development, content creation, social media planning, crisis management, data reporting and project management in the past 14 years.Managed my first online community in 2004 and created my first Facebook page in 2008 - while I was trying to become a political scientist.In 2010, I quit my PhD degree and had my first professional Social Media Manager job at McCann Istanbul.As the firstcomers in a fresh industry, we have learned everything by trial and error: created content, managed communities and analyzed reports for brands; developed, presented and executed strategies and projects. Witnessed the rise of Instagram and TikTok, and the fall of many others.From 2012 onwards, I've had the opportunity to shape and manage Social Media teams at various agencies; recruited and worked with many bright copywriters, analysts and community managers; worked together with art directors, graphic designers, strategists and developers.As a volunteer member of IAB Turkey Education Council, I have given trainings and mentorships to more than 600 people so far - from all ages and lines of business.In 2022, I kicked off a side project to manage the information overload we all suffer when it comes to following social networks. I have shaped an optimized funnel to follow the industry.Currently, with my partners, we are preparing to turn this project into a knowledge hub for all marketers, creators, and executives.


More to come...

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Meaningful Social Media Reports

How does it work?1) We listen to your brand objectives.2) We listen to your social media expectations.3) We specify the right KPIs for your brand.4) We prepare a readable, useful report format for you.If needed, we present the reports to your client, team, or executives.

Social Media Strategy Support

How does it work?1) For any brand or agency, we come together with the relevant team and get the brief.2) We propose a strategic approach and outline.3) With your approval of the outline, we prepare an end-to-end strategy presentation.4) We finalize it according to your final revisions.If needed, we lead the strategy presentation or participate in the meeting.

Tailor-Made Trainings

How does it work?1) We come together with your HR and/or executive team to learn about their needs.2) We prepare a tailor-made training outline for you.3) With your approval, we deliver face-to-face or online trainings.If needed, we invite issue-specific guests to trainings.

Crisis Planning

How does it work?1) We sign an extra strict Non-Disclosure Agreement to keep your business information safe.2) We listen to you about your product, services, audience, and marketing operations.3) We monitor what your audience says about your industry and your brand on social media.4) We place your brand in this picture.5) We deliver a 3-part presentation for your brand:
- Digital SWOT Analysis
- Channels Risk Report
- Crisis Management Plan